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Welcome to the HealthSherpa for Agents: Resource Guide. If you want to get the most out of your HealthSherpa for Agents account then you’re in the right place. This guide is one of the best ways to learn more about the tools, training, and support available to you.
We recommend bookmarking the HealthSherpa Help Center for future reference.
Here’s everything that’s included in this guide — you can also click on a topic below to jump to that section:
HealthSherpa for Agents overview
Creating a HealthSherpa for Agents account
Integrate your FFM account
Enable Enhanced Direct Enrollment (EDE)
Referrals program
Update your carrier settings
Customer management
Post enrollment tools
Renewal process
Branded enrollment website
Register for a training webinar
Agent Support Team
We recommend checking out these additional resources to get the most out of your HealthSherpa for Agents account:
Agency FAQ Page
HealthSherpa provides an enhanced enrollment connection meaning every application will be automatically synced with HealthCare.gov. Clients never have to log into HealthCare.gov and your application time decreases to an average of 7.5 minutes!
At HealthSherpa our goal is to provide you with the right tools and resources so you can easily manage and grow your ACA business. With a free, EDE-enabled HealthSherpa for Agents account you can:
Get fast, accurate quoting with subsidy estimation
Compare plans from all carriers in a client’s writing area
Easily pull existing applications from HealthCare.gov
Enroll clients in ACA coverage
Keep all of your ACA clients and leads in one organized place
Submit follow-ups, track statuses, download eligibility letters and 1095-A tax forms
Report life changes and update client information
Make binder payments
Renew plans with a pre-filled application
Utilize your own branded website where clients can self-enroll
Plus more!
We also have been the largest ACA enrollment platform since 2013:
45,000+ agents
9,000+ agencies
10+ million lives enrolled PY2024
55% of all active 2024 enrollments
Creating a 'HealthSherpa for Agents' account is fast, easy, and free. Most agents are able to go through this process in 3-4 minutes. If you haven't already created a 'HealthSherpa for Agents' account, visit this page for step-by-step instructions.
CMS requires HealthSherpa (and all EDE partners) to require agents and brokers to integrate their FFM accounts. Agents who fail to do so will not be able to search the Marketplace, submit applications, or view clients.
Luckily, this is a quick and easy process to complete. Here’s how:
Log into your HealthSherpa for Agents account
Click into your Settings, and click the “Integrate My FFM Account” button
This will launch the “CMS Okta Identity Management” portal in a new window
Log in using your FFM username and password to authenticate and link your HealthSherpa account
Once the account is integrated, you will see a success banner at the top of the screen as well as a green check mark noting you were successful.
You will need to complete this authentication process every 12 hours to remain in compliance with CMS requirements.
Learn more about integrating and renewing your FFM account integration here.
Enhanced Direct Enrollment is a technology that allows HealthSherpa to fully integrate with the Marketplace, so you can do applications entirely on HealthSherpa without being redirected to HealthCare.gov. With HealthSherpa’s EDE, you can process applications, submit follow-ups, track statuses, and much more without ever leaving HealthSherpa — managing your ACA business becomes easier and more streamlined.
Here’s how to Enable EDE:
Log into your HealthSherpa for Agents account
When you log into your dashboard, you will see a “Enable EDE” button at the top - please click on this to begin the ID proofing process.
This will take you to a page to verify your identity - you will enter your contact information here and then click "Continue".
This will then pull up the ID proofing questions based on personal credit history through CMS' partner, Experian.
Please note: These questions are pulled from your personal information, so please answer with your own information (not information about your business)
Upon successful ID proofing, you will be taken back to your dashboard and the "Enable EDE" button in the top of your dashboard will be gone. You now have access to EDE! Learn more about Enabling EDE here.
The HealthSherpa Referrals Program allows agents to enroll their clients in the right health plan to meet their needs. In states you are licensed within, you can write the policy for your client and HealthSherpa becomes the Agent of Record (AOR). During SEP you can earn a referral bonus of $50 for each client you refer to HealthSherpa, and during OEP this amount typically increases.
After you submit your first referral, you will be prompted to set up payments and a W-9 on your "Referrals" tab. You can submit a W-9 by selecting “Submit W-9” within the “Bonuses” page.
You can always renew these clients under your AOR (Agent of Record) the following year. Also, if you’re licensed but not FFM certified you can create a referral-only account here.
You remain responsible for complying with all applicable state insurance laws regarding licensure and appointment. The Referrals Program may not be used to circumvent state laws that require you to be appointed with a carrier in order to discuss that carrier’s plans with a consumer.
When referring an application, you also remain responsible for complying with all CMS consent regulations. Learn more about managing consent here.
The 'Carriers' Settings page is where you can add your licensed states and appointed carriers. If you have the referral program turned on, you can also choose which carriers you would like to refer. To access this page, click on the gear icon located at the top right-hand side of your dashboard, and select "Carriers." Learn more about your carrier settings here.
With your HealthSherpa for Agents account you get access to powerful shopping and enrollment tools so you can:
Easily with accurate subsidy estimation displayed
Share plans with your clients
Quickly search for providers and prescriptions
View plans from all available carriers in a customer’s writing area
Access pre-filled renewal applications
Plus more!
To start the shopping and enrollment process, all you have to do is click on the “Quote” button on the top of your dashboard. Watch a training video outlining how to quote, apply, and select a plan using 'HealthSherpa for Agents' to learn more.
Being able to easily manage, track, and follow up with your clients is important. It will help you stay organized, work more efficiently, and most importantly grow your business. That’s why we have spent so much time creating client management tools inside your 'HealthSherpa for Agents' account.
You'll find clients categorized into either the 'Clients' page or the 'Leads' page.
The 'Clients' page displays customers who have finalized their enrollment. The 'Leads' page displays clients who have begun the quoting/application process, but have not yet finalized their enrollment. When Leads submit their application and select and enroll in a plan, they will automatically be moved over to the 'Clients' page.
Here are a few helpful features you can start using today:
resume & update applications
filter your Clients or Leads to see where they are in the enrollment process
import new Clients or Leads to your 'HealthSherpa for Agents' account
add notes to each Client or Lead to keep track of important information
easily pull existing applications from the Marketplace
view follow-up items & plan details
view and submit Marketplace documents
and more!
Now with Enhanced Direct Enrollment (EDE), you’re able to easily maintain applications directly from HealthSherpa. After you have finalized an enrollment, here are some of the things you can do inside your dashboard:
make binder payments
upload follow-up documents
track the status of documents
report life changes
see application history
update applications
change plans
view and print 1095-A forms
On HealthSherpa the renewal process is quick and easy, saving you time to focus on other parts of your business.
Here’s how it works:
Log into your HealthSherpa for Agents account
For existing clients in your book of business:
Select the 'Clients' page.
Search for your client and click on the "Renew" button to the right of their name
From there, the application will automatically be pre-filled
Go through the app to make any necessary updates
Choose a plan and submit the renewal
For clients who are new to your book of business:
Select the "Search Marketplace” button
Search for your customer and claim the existing marketplace application
From there, the application will automatically be pre-filled
Go through the app to make any necessary updates
Choose a plan and submit the renewal
HealthSherpa provides a customizable enrollment website where your clients can quote to see available plans and even enroll. Clients are also able to translate the site into Spanish!
Here’s how it works:
Log into your HealthSherpa for Agents account
Easily update your own custom landing page from the Marketing page
Share your direct link with clients and track their progress
Every completed application automatically adheres to your carrier settings
Here’s why we love this feature:
It gives your clients the opportunity to self-enroll
It gives you more time to focus on other parts of your business
It’s a great tool for marketing and free promotion
You can easily track and follow up with leads
Add your custom link to your auto-signature, social media accounts, and business website today!
Click here to learn more about the branded enrollment website and how to use your direct marketing link.
Our team hosts live webinars so you can get familiar with HealthSherpa’s powerful shopping, enrollment and marketing tools designed to help you grow your business. Register for a training session in English or in Spanish.
HealthSherpa Agent Support provides top-tier support for using the HealthSherpa for Agents platform.
Agent Support is open Monday through Friday 6:00am - 4:00pm PST (9:00am - 7:00pm EST) and can be reached by:
Phone: (888) 684-1373
Email: agent_support@healthsherpa.com
Chat: You can chat with us directly from your dashboard by clicking on the chat icon in the bottom right corner.
Our team can answer your feature questions, help you with technical issues, and provide support for common issues such as:
resetting your password
enabling EDE & FFM Account Integration
questions about your account settings
application questions
errors while using 'HealthSherpa for Agents'
Thank you for visiting the HealthSherpa for Agents Getting Started: Agent Resource Guide. If you have any additional questions please reach out to our Agent Support Team at (888) 684-1373 or email us at agent_support@healthsherpa.com.
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